Senior Project Online Source 3

“Specific Page Title or Article Title”	"Record Labels: Change or Die"
Primary Contributor to the Website (if given) (author, editor, producer, etc)	Adam Frucci
Title of the Entire Website (not www. )	Gizmodo
Publisher or Sponsoring Organization of the website (if given)	Gizmodo
Date Page was Last Revised	11 March 2010
Date You Read It	8 February 2012
<URL address> (ALL of it)	http://gizmodo.com/5481545/record-labels-change-or-die

FIVE FACTS FROM THE SOURCE (Embedded):

The article states that because of music piracy that "profits are tanking" (Adam Frucci).

Because of the increase of filesharing, "record stores are dying at an alarming rate" (Adam Frucci).

The author believes that the internet has radically changed the music industry in that "the biggest music stores are now virtual" (Adam Frucci).

The article states that the only way that labels are staying alive is by "becoming involved in the places that bands still make money, such as touring and merchandising" (Adam Frucci).

The article also goes on to say that the majority of money made is "no longer just in album sales" but rather by concert tickets and merchandise (Adam Frucci).

Summary of Source (Three-Four Sentences of the Who, What, Where, Why, and How in your own words. NO OPINION):
Adam Frucci believes that record labels are not taking the necessary precautions to keep the music business alive.  He offers advice to both the labels and musicians describing what they need to do in order to accomplish their goals.  Frucci describes that if things continue to move in the direction they are currently in that things will turn ugly for both sides.

Credibility of Source:
Author or Site: Who is the author? What training have they had? If there is no author, examine the site. What is the purpose of the site? Who funds the site?
Adam Frucci writes articles for a website called Gizmodo.  He has written a number of articles related to gadgets and technology in the modern day.

Attachment: Does the author or site have anything to gain from writing this, or is it simply informative? For example, is it a cigarette business posting an article about the benefit of cigarettes, or is it a scientific community unaffiliated with the cigarette business?
The author is trying to inform people about relevant issues in society and how to fix them.  He wants to inform you on current matters that are related to gadgets and technology.

Bias: Do you detect a bias (a favoring of either side) in the author's writing?
I find that their is a slight bias in that he only states what could be changed and not what is correct and has worked.

References: Does the author cite references in the writing? If so, do these add or take away from the credibility?
The author cites several references in the writing. He uses IFPI statistics to add to his argument, thus adding a backbone to his claims.

Use of Source: How will you use this source in your project?
I plan to use this source to refer to ways that we can all try and save the dying music industry.